The Reasons Why Promotional Products Are Important
What are promotional products? Imprint promotional products are used as a marketing strategy in which items printed with a logo or other piece of company info are handed out as keepsakes. The promotional products can range from a bag, calendar, cap, custom campfire mugs, clock, diary, pen, etc. They are very useful as giveaways at events, such as exhibitions and product launches. Furthermore, non-profit organizations can use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will discuss the importance of promotional products lets check it out!
Imprint promotional products work as business cards. Just by handing out the promotional products the company can quickly convey to the customers who they are, what they sell and what they support. Aside from that, promotional products are usable unlike business cards. Customers can easily remember the name and logo of the company that gave them the product. It is important to indicate also your contact information just as business cards.
This marketing strategy is low-cost. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. It is an economical advertising option than newspaper ads, TV, and radio. Manufacturers such as Perfect Imprints offer them at a low price for mass distribution, go and shop now.
It acts as a gift to the customers. People tend to buy more from companies that frequently hand out freebies. You can express your gratitude towards your customers for patronizing your products while also promoting your business.
Your employees can also enjoy the benefits of the promotional products you hand out. When they are working, your employees can use the pens, stress balls, or coffee mugs you gave them. Its a great way to reward the employees who helped the business reach its goals.
There have been a lot of studies that prove of its effectivity. In the U.S, 8 out of 10 consumers have one to 10 promotional products. A report from PPAI indicated that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. Furthermore, there has been a report that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept them will recall the company as much as 2 years later.
It is a great way to build brand awareness. Customers can easily identify your business from the logo imprinted on the products. To give a better example, if you hand out useable promotional products such as custom embroidered scarves, your customers can use this to go to the church, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. There has been an article published in a website that revealed customers who received a promotional product scored 52% higher than a letter only.