Free Read [ Strategic Marketing In Library And Information Science] By [ Irene Owens ] – pocket-bikes.us

Strategic Marketing In Library And Information Science Combine marketing and strategic planning techniques to make your library successful With cutting edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions It provides you with examples of how marketing can be made widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a full fledged use of marketing relationship marketing and social marketing in particular.In order to be a effective tool, Strategic Marketing in Library and Information Science is divided into two sections The Basis and Context for Marketing theoretical information and The Application of Marketing practical applications that you can put to use in your institution Chapters cover existing literature on marketing in LIS what it has to offer and what it lacksstrategic planning that must take place before marketing money is spentthe branding process and how it can be helpful in LIS marketinga marketing method for bridging the gap between staffing needs and the current shortage of librariansa way to use relationship marketing techniques to respond to the challenge of marketing electronic resourcesmarketing applications relevant to theological librariesthe effective use of social marketing at the Austin History Center a fascinating case study a fresh marketing approach to bridging gaps between cultural history and educationthe importance of marketing for public libraries Read Strategic Marketing In Library And Information Science By Irene Owens – pocket-bikes.us

Free Read [ Strategic Marketing In Library And Information Science] By [ Irene Owens ] – pocket-bikes.us
  • Hardcover
  • 254 pages
  • Strategic Marketing In Library And Information Science
  • Irene Owens
  • English
  • 12 September 2017
  • 0789021420

    10 thoughts on “Free Read [ Strategic Marketing In Library And Information Science] By [ Irene Owens ] – pocket-bikes.us


  1. says:

    More a textbook than a handbook Heavy on theory and history of marketing, light on examples.

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